Pinterest is one of the fastest-growing social networks and a great hub for products promotion.
As well as other social websites Pinterest is oversupplied with fake pages and spam bots. It is a great problem with bots spamming the site with affiliate links to make money off its regular users.
Some people even create several fake pages and perform activities that are taking advantage of Pinterest’s e-commerce and marketing potential.
Surely, Pinterest implements its own anti-spam techniques. But existing anti-spam filters are not always able to catch spammers and recognize whether the account is a fake or not.
Nevertheless, Pinterest users can determine spam-bots by paying attention to the signs described below.
Use the following methods to recognize and distinguish spam-bots from regular users:
- PAY ATTENTION TO SUSPICIOUS NUMBERS OF “FOLLOWERS” AND “FOLLOWING”
The majority of spam-bots don`t follow people and do not have their own followers.
There is another case: when fake account has abnormal number of followers and followings. When analyzing spam-bots profiles you`ll find out that their followers are fake as well. Fake accounts mostly have common followings and followers.
- LINKED TWITTER ACCOUNT
If you have ever signed up to Pinterest, you must know that there is the way to connect your Twitter account. Fake accounts, as well as real users, have an option to display their Twitter account on the Pinterest profile, but the key difference is in quality of such accounts.
Spam-bots usually have Twitter pages without followers and followings whereas real users have not only followings and followers, but also tweets, retweets and normal Tweeter activity.
- PINTEREST PROFILE DESCRIPTION
Generally spam-bots and fake pages don`t have description in the profile. This is typical not only for Pinterest but also for Facebook and Twitter fake accounts. Lack of description isn’t` an obvious sign of a bot, but in combination with other factors it could be helpful for spam-bot recognition.
- CHECK OUT PAGE`S ACTIVITY
Let`s compare two types of Boards on Pinterest (the board of real user and fake one).
Real users usually have these types of boards on Pinterest:
1) Boards with unique pins
2) Boards that have personalized names
3) Boards with matching pins
While fake accounts’ boards look completely different:
1) Their boards have default names
2) Their pins don`t match the board
3) Abnormal number of boards (usually more than 70 with just the only pin on each board)
- NOTICE REPINS
Let’s take a look at the pin which has 71 repins. According to statistic, those who repined it to Sport Board have all signs of spam-bots.
Naturally, you cannot always tell exactly that some page is fake or real, but knowing various signs of fakes on Pinterest you can protect your account from unnecessary spammers and bots.
All these methods will help you create reliable audience including only real people and get rid of bots and useless accounts (what is really important for marketing activities).
But when you are not sure about whether some page is fake or real, check it with bot detection tools (there are several of them: for Twitter, Pinterest etc).